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OutsideVoices with Mark Bidwell

In OutsideVoices Mark Bidwell talks to remarkable and compelling leaders from the worlds of business, exploration, arts, sports, and academia. In these conversations he explores topics of fundamental importance to many of us today, both in work and in life, topics ranging from leadership and performance to creativity and growth. OutsideVoices has a clear purpose: to bring fresh and diverse perspectives that help listeners navigate the world we live in.
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May 26, 2020

In this episode, we are joined by David Novak, former CEO and Founder of Yum! Brands which includes Pizza Hut, Taco Bell, and KFC. David is the author of several books including Taking People With You and his biography The Education of An Accidental CEO. Most recently, David has co-founded oGoLead, a digital leadership training platform that aims to change the world by building better leaders.

  • Why David believes there is a toxic leadership problem in today’s business world and the role leadership training has to play in solving this problem
  • The recognition methods and processes that are central to David’s leadership philosophy
  • How David uses his experience as a marketer to get inside the minds of the people he leads to learn perceptions, habits, and beliefs and so better understand where to focus efforts to achieve change

Key Takeaways and Learnings

  • ‘Heartwiring’ and ‘Hardwiring’; why leading from your heart and making others feel valued is just as important to business results as process excellence
  • ‘Freedom within a framework’; how David boosted the international market for US fast food brands through localization
  • ‘Extraordinary authenticity’; why self-awareness and being confident yet vulnerable is the key to becoming a better leader

Links and Resources Mentioned in this Episode

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