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OutsideVoices with Mark Bidwell

In OutsideVoices Mark Bidwell talks to remarkable and compelling leaders from the worlds of business, exploration, arts, sports, and academia. In these conversations he explores topics of fundamental importance to many of us today, both in work and in life, topics ranging from leadership and performance to creativity and growth. OutsideVoices has a clear purpose: to bring fresh and diverse perspectives that help listeners navigate the world we live in.
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Mar 14, 2016

Dorie Clark is a marketing strategy consultant, professional speaker, and author of the books Reinventing You and Stand Out. Dorie says that since we live in a disruptive economy where careers and technologies are constantly changing, we have to look at how we market ourselves in a brand new way. Dorie shares valuable stories and insights on some of the people she has encountered who are fluid in this ever-changing work environment and also shares key tips on how you can get your points to be heard by the right people.

  • 01:30 – How did Dorie get started?
  • 03:00 – Marketing has changed drastically in the last ten years.
  • 06:20 – Disruption is everywhere.
  • 07:00 – What are some of the differences in mindsets between a legacy company and a disruptive company?
  • 10:00 – What is it about you that results in you seeing the world differently?
  • 10:35 – Dorie talks about her friend Erica and the example she gives about guacamole Doritos chips.
  • 13:10 – When you find something that is different about you, it could actually end up being a ‘weakness’ you
  • 15:00 – Dorie talks about how you can use power mapping.
  • 17:15 – How can you build a strong following around your ideas?
  • 21:00 – Since we live in a world where careers change quickly, these are all skill sets that can help you in
  • 21:35 – What kind of insights did Dorie Clark discover when she was interviewing people for her book?
  • 24:35 – You need to have systems in place so you can actively focus on one thing at a time.
  • 25:15 – What’s Dorie’s daily ritual? It’s always different for her.
  • 27:15 – There isn’t a one-size-fits-all method to productivity.
  • 33:30 – Dorie talks about the new book that she’s writing.
  • 36:50 – There are a lot more opportunities due to new technology.
  • 38:50 – What has Dorie changed her mind about recently?
  • 41:20 – What advice would Dorie give to her younger self?
  • 42:50 – Feel free to download Dorie’s free 42-page workbook on her site to help you stand out.

FULL SHOW NOTES: http://innovationecosystem.net/dorie-clark

 
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