Elmar Mock is the Founder of Creaholic, but he began his career as an engineer in a deteriorating watch industry. Elmar approached top-level management within his company with an insane idea, a new way to completely innovate the industry and improve sales. Everyone thought he was crazy and his co-workers distanced themselves from him, but that turned out to be a good thing. Today’s topics include:
● His experience and frustrations as a young inventor in the dying watch industry and the unique mindset he employed.
● Using examples from the natural world he highlights the diverse approaches to innovation, change, and creation.
● Gives constructive advice for those of us pushing for change, within ourselves, the organizations we work for, and the society we live in.
FULL SHOW NOTES: http://innovationecosystem.com/reviving-the-swiss-watch-industry:-the-remarkable-story-of-swatch-with-elmar-mock/
Marc Vollenweider is the CEO of Evalueserve and has spent over 15 years guiding Evalueserve to become a global research, analytics and data management solutions provider. This is the second time Marc has appeared on the podcast; you can listen to his first interview here. Marc has recently written the book titled, Mind+Machine:A Decision Model for Optimizing and Implementing Analytics, which Mark and Marc cover on this week’s show. Some of the other topics covered in this interview are:
● Marc’s transition from being a McKinsey partner to founding a business employing over 3,500 people.
● The winner-takes-all characteristics of the markets Marc plays in, and his strategies to go after these markets, are detailed in his new book Mind+Machine.
● The counter-intuitive benefits arising from simplification and automation.