Info

The Innovation Ecosystem: changing perspectives, one podcast at a time

Join us, as we interview remarkable and thought-provoking guests about innovation, leadership and culture in the world of business. We do this by exposing you to multiple perspectives from the arenas of business, academia, science and sports. We bring you key insights and proven tools you can use straight away to enrich your ecosystem so you are better able to respond to change. Full show notes available at InnovationEcosystem.com
RSS Feed
The Innovation Ecosystem: changing perspectives, one podcast at a time
2018
December
November
October
September
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February


All Episodes
Archives
Now displaying: Page 1
Aug 15, 2017

In this episode, Andy Billings, Vice President of Profitable Creativity at Electronic Arts, joins us. Andy is co-founder of Electronic Arts University, an internship program for graduates to begin careers in gaming, and is also an Innovation Advisor for the think tank, Singularity University, as well as to some of the largest corporate organisations within the USA. 

What Was Covered 

  • How EA suffered a ‘near-death experience’ and rapid decline in profits through not responding fast enough to the digital gaming revolution and how the company used this experience to transform its culture, go to market approach and relationships with its gamers  
  • How the company categorises innovation in three ways - Incremental, Breakthrough, and Disruptive – to maximise return on the energy and creativity within its business 
  • How EA marries process, guidelines and practices with creativity to stay relevant in a rapidly evolving market where development cycles can be up to five years 

Key Takeaways and Learnings 

  • How embracing small i - incremental innovation at the enterprise level can allow it to be part of the day to day operations of the organization and not just the responsibility of an R&D lab 
  • How EA transformed their customer relationship practices (what they call Player First) and how the results of these gamer interactions drive other core processes such as game release schedules  
  • The importance of a learning mindset to a hits based company so that the inevitable misses can help create future value - or as Andy says, “Never try and help the organisation learn twice exactly the same way” 
0 Comments
Adding comments is not available at this time.